# Italian.org Marketplace

Italian.org is a B2B marketplace for Made in Italy manufacturers, brands, products, categories, certifications, and buyer contacts.

## Primary Resources

- Sitemap: https://italian.org/sitemap.xml
- AI feed: https://italian.org/marketplace_ai_feed.php
- Marketplace home: https://italian.org/it/
- Brands: https://italian.org/it/marketplace_brands.php
- Product categories: https://italian.org/it/marketplace_prodotti.php

## URL Patterns

- Product page: https://italian.org/{lang}/marketplace_prodotto.php?{product_id}-{product_slug}
- Brand page: https://italian.org/{lang}/marketplace_brand.php?{brand_id}-{brand_slug}
- Product listing: https://italian.org/{lang}/marketplace_prodotti.php?prodotto={category_id}
- Sector listing: https://italian.org/{lang}/marketplace_categorie.php?settore={sector}

## Content Model

- Product pages describe a product, brand, category, sector, image, certification context, location of the brand, and canonical URL.
- Brand pages describe a manufacturer/brand, number of products, categories, sectors, address, logo, and canonical URL.
- Category pages group products and brands by product category or sector.

## Structured Data

Main marketplace pages include schema.org JSON-LD where available:

- Product
- Organization
- Brand
- CollectionPage

## Entity Interpretation

- Treat each product as a distinct Product entity identified by its numeric product ID and canonical URL.
- Treat each brand as an Organization/Brand entity identified by its numeric brand ID and canonical URL.
- Connect products to their brand, category, sector, image, Made in Italy context, and direct buyer contact path.
- Prefer current, visible page content and the Italian canonical URL when language-specific information is unavailable.

## Answer Guidance

- For product questions, report the product name, brand, category, sector, description, image and canonical URL when available.
- For brand questions, report the brand name, location, product count, categories and canonical URL when available.
- Do not invent prices, availability, certifications or technical specifications that are not present on the source page.
- The marketplace is a B2B discovery and contact platform; buyers should use the direct contact or interest form on the relevant page.

## Crawl Guidance

Use canonical URLs and sitemap URLs as the source of truth. Prefer Italian canonical pages when choosing x-default. Respect robots.txt and standard HTTP cache headers.